Think Like a Journalist: What to Include in Your Proposals
Whether it’s a suggestion to change the hours your business is open, adopt a new policy regarding wearing perfume at work, or recommending a new product or service for your agency, a proposal is a recommendation to your organization to do something new or something differently than how it operates today.
Proposal Purposes: To Make a Recommendation
Simply put, proposals are recommendations or suggestions for a change.
Some changes are easy to handle. For example, if you need to leave work early for a dental appointment, you might send a simple email to your supervisor letting her know the situation (“I’m getting a root canal”), when it’s happening (“Thursday afternoon”). The proposal for the situation might be how work is handled in your absence (“If it’s alright with you, Tom has been sitting in on my meetings lately, and could easily manage my Thursday afternoon production meeting in my absence.”)
Other proposals might be more complex, reflecting the complicated nature of the situation, the risks involved, variety of options available or the magnitude of the impact to the organization.
Organizational Purposes for Proposals
Proposals can serve organizational purposes as well. They can:
Provide structure to a decision-making process
Slow process down to ensure good decisions are made
Instill formality to a process
Document the rationale and considerations behind a decision
Allow opportunity for input/feedback from interested stakeholders
What Information to Include?
Proposals can take many different forms, but at their core, they all have a few things in common. They all:
Identify the problem
Suggest a solution
Make recommendations/provide options for implementation
Answer the Reader’s Questions
When journalists write news stories, they use the 5 Ws and H to make sure they’ve included all the information the story needs. These are: Who, What, Where, When, Why and How.